Archive for the ‘Facebook’ Category

How To Retarget Truck Drivers on Facebook [3 Steps]


Potential truck drivers spend a lot of time on Facebook. Not only is it by far the most popular social network, but the world’s gone mobile — it’s so fast and easy to pull up this social media app at a rest stop, in line at the grocery store, or before getting some shut eye in a sleeper cab.

Facebook advertising campaigns are a great way to find drivers. Today we’re discussing a highly effective method to target driver prospects on this channel who’ve shown interest in your trucking company before: retargeting.


Ways to Target Truck Driver Prospects on Facebook


Are you looking to…?

  • Target and reach a specific audience
  • Communicate with driver prospects
  • Build brand awareness
  • Generate qualified applicants

Believe it or not, Facebook is a great place to do all of the above. BUT, you have to do more than create a mediocre page and post a few times a week to recruit truck drivers on Facebook. To succeed on social media, you need to implement targeted techniques in order to precisely reach the right people at the right time.