Archive for the ‘Facebook’ Category

How To Retarget Truck Drivers on Facebook [3 Steps]


hands-1167617_1280.jpg

Potential truck drivers spend a lot of time on Facebook. Not only is it by far the most popular social network, but the world’s gone mobile — it’s so fast and easy to pull up this social media app at a rest stop, in line at the grocery store, or before getting some shut eye in a sleeper cab.

Facebook advertising campaigns are a great way to find drivers. Today we’re discussing a highly effective method to target driver prospects on this channel who’ve shown interest in your trucking company before: retargeting.

(more…)

Ways to Target Truck Driver Prospects on Facebook


social-network-76532_640.png

Are you looking to…?

  • Target and reach a specific audience
  • Communicate with driver prospects
  • Build brand awareness
  • Generate qualified apps

Believe it or not, Facebook is a great place to do all of the above. BUT, you have to do more than create a mediocre page and post a few times a week to recruit truck drivers on Facebook. To succeed on social media, you need to implement targeted techniques in order to precisely reach the right people at the right time.

(more…)