A recent article by the Wall Street Journal highlighted the incredible growth in the importance of Internet advertising in reaching new hires, especially for those in the trucking industry.
According to the data, Indeed.com conducted a survey of common search terms used on their site. These are what job seekers – the people you are trying to reach – are looking for when trying to find a new career. Guess what made the top of the list? “CDL Truck Driver” was the number one search term in annual growth. Compared to January of 2014, the term grew by 83%. This means a lot more people are considering a career in truck driving!