If you’re in the business of recruiting truck drivers, you likely have recognized the value of having a strong presence on social media. Everyone knows that posting to social networks is a great way to connect with potential job seekers and communicate your message, but what’s the best way to do so? What’s hindering your driver recruitment efforts?
Ah… a new year. It’s a time to reflect on your efforts and goals in the previous year and brainstorm new ways to improve on those efforts. In this case, we’re talking about driver recruitment. The struggle is real when it comes to the truck driver shortage, and this year brings opportunities to enhance your recruitment advertising and fill those trucks!
As the use of mobile devices and apps rapidly soar, we decided to focus on a social network popular for truck drivers: Twitter. If you want to have your best year ever on Twitter, take a look at this checklist to help you grow your following, increase engagement and generate driver leads for your trucking company.
Are you a trucking company looking for qualified drivers? You may want to check out these quick tips for creating the perfect social media post to recruit truck drivers.
First, let’s look at some stats:
So what does this all mean? It tells us trucking companies should be including social media marketing in their driver recruitment mix. But do you know the best ways to recruit drivers on social media? In a world jammed packed with technology and advertisements, it’s easy for your message to get lost if you’re not implementing best practices.
The solution: you need interesting, relevant, sharable content to catch the attention of prospective truck drivers. To improve your recruitment strategy and build brand awareness across the social web, take a look at these tips on how to make the perfect post.
Imagine driving down the road and seeing a billboard with a company promoting their product. How can you really know if it’s good product? Because their billboard said so? You want to know that the product is a great one; one of the most trustworthy ways to know this is through word-of-mouth.