It’s no secret that marketers and anyone wanting a piece of fame love YouTube. It’s the place to be seen, heard and shared. It’s where brands earn “engagement capital” and get users’ support and loyalty. So YouTube is not just about making videos viral, it’s also about interaction. Keep reading to see how YouTube and social media can recruit truck drivers.
When using YouTube as a driver recruitment platform, you have to focus on improving engagement and making users respond to your call to action. Here’s how.