Ways to Target Truck Driver Prospects on Facebook


Are you looking to…?

  • Target and reach a specific audience
  • Communicate with driver prospects
  • Build brand awareness
  • Generate qualified applicants

Believe it or not, Facebook is a great place to do all of the above. BUT, you have to do more than create a mediocre page and post a few times a week to recruit truck drivers on Facebook. To succeed on social media, you need to implement targeted techniques in order to precisely reach the right people at the right time.

There are a few tools that can help you meeting your advertising goals, especially when combined valuable driver recruitment knowledge. Let’s take a look at the more simple campaign objectives available:

  • Send traffic to your website
  • Increase conversions
  • Boost your posts
  • Promote your Facebook page
  • Increase video views

These various ad types allow you to set targeting parameters, such as location, age, gender, and interests. For example, if you have Flatbed opportunities in Miami, FL, set your targeting to a 10+ mile radius of Miami, age 21 – 55, interested in truck driving and/or job seeking. Don’t forget to include a call-to-action! Once created, your ad will be served to driver prospects on Facebook, the platform with 1.12 billion mobile monthly active users.

These are pretty basic–and fantastic–ways to reach your audience and grow truck driver leads. Now, let’s take a look at some advanced techniques:

Custom Audiences

Sometimes the most valuable audience is one you already have a connection with. This tool allows you to connect with your existing contacts on Facebook. If you have a solid contact database, you can securely upload your lists, then create engaging ads designed for these groups of people.


Remarket to potential drivers based on the actions they take on your website. Through remarketing, you can reach your website visitors when they visit Facebook. To reach qualified candidates even more precisely, target prospects who visited your website but didn’t apply. This is an excellent method to recruit truck drivers with remarketing and put your brand in front of them again.

SEE ALSO: Retargeting on Facebook to Recruit Truck Drivers

Conversion Tracking

When there’s a specific action you want people to take when they see your ad, such as filling out an application, you can set up conversion tracking pixels on your website. Once it’s set up, conversions will be reported to you so you know exactly how many high value actions have happened as a result of your ad campaign.

Whether your goal is to drive traffic to your landing page and optimize for conversions, generate buzz surrounding an upcoming job fair, remarket to your website visitors, target your driver lead database, or improve your social activity, there are a variety of options to help you meet your driver recruitment goals.

Like other advertising channels, we suggest monitoring your ad campaigns and running A/B tests to improve future performance and maximize ROI.

The Hightower Agency is the premier driver recruitment agency. With more than 25 years in the industry, we offer a variety of effective and affordable advertising solutions. Get it touch today for a free consultation.

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