If you’re in the driver recruitment world, you understand the need for an effective recruiting approach that will WOW your audience and entice them to drive for your trucking company. To begin the hiring process, the primary goal is to attract potential truck drivers to your website or landing page and get them to convert. But how do you get them to your site in the first place?
The Great American Trucking Show, a trucking convention with over 500,000 feet of exhibit space that happens in Dallas every August, is coming up on August 21 – 23 at the Kay Bailey Hutchison Convention Center. The Hightower Agency couldn’t be more thrilled to attend this informative and fun convention in just a few weeks. If you’ve never been, it’s an adventure you should experience!
When it comes to truck driver recruitment, one aspect is easily forgotten: driver personas. If you’re wondering what driver personas are, and how to create and use them, you’ve come to the right place. We’ll give you all the good details so you can begin–or enhance–your driver personas within your recruiting advertising strategy.
The annual turnover rate at large truckload carriers is currently at 92%. This significant turnover rate tells us how crucial it is for trucking companies to implement highly effective driver recruiting methods. One of the best ways to recruit truck drivers is to incorporate direct response marketing across multiple platforms.