If you’re a driver recruiter, you know that finding highly-qualified truck drivers is not as easy as it may seem. Driver recruiting is a concept that has been the bane of trucking companies for a while now, and finding innovative ways to recruit candidates is necessary for reaching hiring goals. Whether your budget is big or small, or whether you’re using a ton or only a few advertising platforms, these tips are good for the long haul for recruiting and retaining drivers.
It’s no secret there’s a wide truck driver shortage across the country. Trucking companies are recruiting candidates left and right, and because candidates have the ability to be choosier, attracting top driver talent is a challenge. With fierce competition to reach experienced drivers and the growth of digital channels and technology, companies need to step up their recruitment game.
So with all of these challenges, the big question is: How do you get the right candidates to apply? Let’s explore a couple of best practices and tips to attract top truck driver talent.
Can putting a video on a landing page help increase that page’s conversion rate? Can adding videos to your blog posts help drive more traffic? Can using video in your driver recruitment strategy have a measurable effect on hires?
With today’s truck driver shortage, a multi-faceted approach is crucial to successfully recruit drivers – that approach should include video. To explore the above questions and prove the value of video marketing, read on!
If hiring truck drivers is part of your job description, asking the right questions to candidates will undoubtedly lead to more quality hires and reduce your turnover. It’s important to pose your questions in a way that reveals the ethics and culture of the company, as well as reveal insights into their character. Finding the right balance is not always easy, and knowing the ways to interpret responses can also be a challenge.
Aside from the typical employment history questions, it’s helpful for both the trucking company and applicant to understand how–or if–they are a good fit. As a start, take a look at these three essential questions to ask truck driver candidates.