Archive for March, 2016

How To Create Emails Your Driver Leads Will Actually Read

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So you open your email to see what’s new in your world. You have at least a dozen emails. Well, it’s time to separate the wheat from the chaff. You scroll through the email subject lines to determine if they are worth a read or not. The undesirable ones that aren’t go straight to the trash. And it happens in a matter of seconds!

Unfortunately for trucking companies recruiting drivers all over, it can be difficult to get leads to open your emails. If you’re using email to recruit drivers, how do you make sure that your email contacts will actually read your message? Take a look at these four tips: (more…)

4 Tips to Recruit Drivers on Social Media

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With the truck driver shortage across the country, we’re always looking for the latest and greatest ways to increase the success of driver recruitment campaigns, and one of the constant high-performing areas is social media. But there is far more to an effective social media presence than simply playing the popularity game.

The most likes and shares do not necessarily translate into meeting your truck driver recruitment goals. It’s about building real connections between your company and the truck driver candidates you seek, and this is best accomplished using a well-planned and executed strategy.

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7 Steps to Building a Solid Inbound Recruiting Campaign

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With 35,000 truck driver positions needing to be filled, it’s clear trucking companies are finding themselves scrambling to recruit drivers through any means possible. Popular means include classified ads, job board postings, pay-per-click ads, paid social campaigns, and various forms of direct response advertising. The goal is to fill driver positions, and these methods are perfect for that. But there’s one type of advertising you should learn more about…

Inbound Recruiting.

Because the way businesses and prospects connect and form a relationship has evolved, we’re seeing more and more successful trends of inbound recruiting. It’s an online technique to finding potential drivers, appealing to them and leading them to a conversion.

Let’s talk about it.

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3 Essential Questions To Ask Truck Driver Candidates

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If hiring truck drivers is part of your job description, asking the right questions to candidates will undoubtedly lead to more quality hires and reduce your turnover. It’s important to pose your questions in a way that reveals the ethics and culture of the company, as well as reveal insights into their character. Finding the right balance is not always easy, and knowing the ways to interpret responses can also be a challenge.

Aside from the typical employment history questions, it’s helpful for both the trucking company and applicant to understand how–or if–they are a good fit. As a start, take a look at these three essential questions to ask truck driver candidates.

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