It’s no secret that marketers and anyone wanting a piece of fame love YouTube. It’s the place to be seen, heard and shared. It’s where brands earn “engagement capital” and get users’ support and loyalty. So YouTube is not just about making videos viral, it’s also about interaction. Keep reading to see how YouTube and social media can recruit truck drivers.

When using YouTube as a driver recruitment platform, you have to focus on improving engagement and making users respond to your call to action. Here’s how.

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Over the last decade or so, social media has exploded in popularity as a way for people to keep track of friends and family, follow news, and generally connect with the world at large. As social media outlets like Facebook, Twitter, YouTube, and LinkedIn have become an ingrained part of daily life, a unique opportunity for marketing has arisen. Let’s talk about how to recruit drivers through social media.

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Why are some companies so well liked on Facebook, while other corporate pages sit empty and idle? The reasons may surprise you. Here are five things you can do to gain more Facebook followers, based on recent ExactTarget research on why people click the like button in the first place.

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