If you’re recruiting truck drivers, you know it’s no easy feat to convert visitors into leads. There are a ton of blockers that can either distract, prevent, or turn off potential driver leads from filling out your form or application.

Therefore, one of your goals should be to create a lead generation process that’s effortless for driver candidates. To achieve this, you need to remove all of those distracting, annoying, and confusing obstacles that commonly prevent them from converting.

Want to ensure you have an effortless conversion process? Follow these 10 tips to master lead generation:

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With 35,000 truck driver positions needing to be filled, it’s clear trucking companies are finding themselves scrambling to recruit drivers through any means possible. Popular means include classified ads, job board postings, pay-per-click ads, paid social campaigns, and various forms of direct response advertising. The goal is to fill driver positions, and these methods are perfect for that. But there’s one type of advertising you should learn more about…

Inbound Recruiting.

Because the way businesses and prospects connect and form a relationship has evolved, we’re seeing more and more successful trends of inbound recruiting. It’s an online technique to finding potential drivers, appealing to them and leading them to a conversion.

Let’s talk about it.

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First impressions make a big impact in all aspects of life. It doesn’t take a genius to pick up on that, but if you are in the business of recruiting truck drivers, it’s incredibly important to put your best foot forward. Particularly driver recruitment advertising in the digital sense, your landing pages need to give potential drivers an awesome first impression.

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When it comes to recruiting truck drivers, lead generation should be a big focus. And to generate driver leads, direct response advertising is a must.

Direct response advertising is designed to evoke an immediate response and compel drivers to take a specific action on your site. It requires a strong call-to-action and encourages potential drivers to respond to your offer. By capturing responses, you’re able to improve lead generation and new hires. Let’s talk about it!

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