Email marketing to recruit drivers is extremely important in the advertising world, and it’s important to know what you could be doing to improve your open rates and click through rates.

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Recruiting truck drivers can be difficult and competitive, but without qualified drivers your company cannot grow. You must have the tools you need to find drivers your company is looking for, and email marketing is an important tool to include in your recruiting strategy. 

But just thinking about creating email blasts and email marketing is only the first step — you need to decide what content you will put in your newsletters that will engage your readers (and recruit drivers!) 

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