So you open your email to see what’s new in your world. You have at least a dozen emails. Well, it’s time to separate the wheat from the chaff. You scroll through the email subject lines to determine if they are worth a read or not. The undesirable ones that aren’t go straight to the trash. And it happens in a matter of seconds!

Unfortunately for trucking companies recruiting drivers all over, it can be difficult to get leads to open your emails. If you’re using email to recruit drivers, how do you make sure that your email contacts will actually read your message? Take a look at these four tips: (more…)

Are you using email to recruit truck drivers? How’s it going? What’s your open rate looking like? If you’re all like, “Yeah, it’s not very good” then you are not alone. For trucking companies using email campaigns in recruitment advertising, getting amazing open and click-through rates isn’t the easiest thing in the world. But it’s totally possible!

Let’s evaluate some email no-no’s that aren’t doing anyone any favors (and how you can fix them so your contacts will look forward to reading your awesome content).

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The driver recruitment business can be a challenging affair. Truck drivers are in high demand, and they know it. Because they’re being targeted across multiple media outlets by trucking companies, the competition for hiring drivers is fierce. If you want to stay on top, you’ll have to find new and clever ways to contact and stay in touch with potential recruits.

One of the best ways to do this is to focus on email. Email campaigns allow you to communicate efficiently and economically with prospective drivers. You’re able to quickly provide relevant content with a branded, personal touch. Still, it’s hard to keep email lists going strong. But it is possible!

So today we’re focusing on: 1) ways to improve your emails 2) tips to grow your email list

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If you’ve ever been on the receiving end of an email newsletter, you know two things instantly happen: 1) you see the subject line, then two seconds later, 2) you decide whether it’s intriguing or of enough value to open it.

If your subscriber’s first impression is dull, then they won’t take the time to open your email. Unfortunately, generic and irrelevant subject lines will result in low open rates and high unsubscribes. 

So how do you come up with creative subjects to ensure your emails are successful in your driver recruitment strategy?

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