Location, Location, Location.

Modern society is constantly on the move. In order to keep up with this trend, driver recruitment advertising must evolve to capture your targeted audience’s interest. Particularly if you are involved in the trucking industry, being able to tailor content based on location is one of the most effective ways to increase your driver prospect base. To attract high quality leads, you must follow your potential drivers and deliver the right content whenever, wherever. This is where geo-targeted trucking ads can help. By limiting your content to specific areas, you can be sure that you are only attracting those who are involved in the industry and within a vicinity suitable for your company.

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There are many ways to recruit truck drivers: data mining, search engine marketing, creation of landing pages for lead generation, retargeting, social media, blogging, Facebook ads campaigns, email marketing, Google AdWords, mobile marketing, newspaper ads, radio ads… you get the idea. But have you ever considered advertising your trucking company to potential drivers on an email service? You can!

It’s nearly impossible to imagine life without email. Various types of digital platforms may come and go, but email still remains the medium of choice for online communication. Whether it’s on a desktop or mobile device, the country is actively checking their email on a daily basis. What’s more, a large percentage of email users are Gmail users.

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The Hightower Agency is excited to attend the 2014 Mid-America Trucking Show in Louisville, Kentucky on March 27 – 29, 2014! The Mid-America Trucking Show (MATS) is the largest annual heavy-duty trucking event in the world.

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A message from Perry Olson:

“Driver shortage is an issue we are all familiar with in trucking. The issue is present every day we come to work. Unfortunately, the driver shortage issue is here to stay for the foreseeable future. According to Bloomberg Businessweek, the U.S. government estimates 33,000 truck driver jobs will be needed by 2020. How are we going to get there? I work for a trucking company my father started in 1980. I’ve learned that it is a battle to recruit drivers and it is a battle to keep drivers.

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