As you’re probably aware, finding qualified truck drivers remains a challenge as the economy improves. Trucking volume is picking up and competition for new drivers is tougher than ever. That means your job as the person recruiting drivers is to get a leg up on the competition by improving your current advertising strategy, and by exploring new recruitment methods.
While there are tons of techniques, let’s shine some light on blogging to recruit drivers.
If you’re recruiting truck drivers, you’re probably using all sorts of advertising channels: landing pages, email, search engine marketing, pay-per-click, social media, PURL campaigns, newspaper, radio, job boards… but one of the forgotten and misunderstood channels is blogging. There are many fantastic benefits to integrating blogs to recruit drivers, and we want to help you do it right.
Optimizing your trucking company blog posts will enhance your overall strategy. It’s about taking what you have, then figuring out ways to make it even better. Here we go!
Do you want send more traffic to your website and generate more truck driver leads? How about give your company a voice and share your company’s story in a fun and engaging matter? Of course you do! This is all possible with blogging.