In a fast-moving world with bundles of information hurled at drivers in every direction, your trucking company needs a clear incentive to catch your audiences’ attention, especially online. There are millions of sites and so much information that potential drivers are on everyday, so your company needs to showcase something special. If you’re recruiting truck drivers as a business, it takes talent to draw your website visitors in. But there’s a way to do it, and we’re going to tell you!
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The Hightower Agency is HubSpot Certified!
The Hightower Agency is proud to announce we are officially HubSpot Certified as an driver recruitment advertising agency! Not sure what HubSpot is or why this is so exciting for us? We’re happy to tell.
Advertising for Trucking: Why You Need a Mix of Strategies
Recruiting qualified drivers is a challenge for many trucking companies. Unfortunately, industry experts and analysts theorize that the recruiting struggle isn’t going to turn around in 2015. This means that your recruitment advertising strategy and efforts to find drivers needs to be extensive and effective. To successfully fill those trucks, you can no longer stick to a single method of outreach.
Recruiting Truck Drivers? 12 Types of Content to Include In Your Next Newsletter
Recruiting truck drivers can be difficult and competitive, but without qualified drivers your company cannot grow. You must have the tools you need to find drivers your company is looking for, and email marketing is an important tool to include in your recruiting strategy.
But just thinking about creating email blasts and email marketing is only the first step — you need to decide what content you will put in your newsletters that will engage your readers (and recruit drivers!)