Would you like to generate truck driver leads, send traffic to your website, organically grow your Facebook “likes” and improve your trucking company’s social media activity all in one without buying an ad campaign? Yes, it is possible!
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Geo-Targeting to Recruit Drivers
Location, Location, Location.
Modern society is constantly on the move. In order to keep up with this trend, driver recruitment advertising must evolve to capture your targeted audience’s interest. Particularly if you are involved in the trucking industry, being able to tailor content based on location is one of the most effective ways to increase your driver prospect base. To attract high quality leads, you must follow your potential drivers and deliver the right content whenever, wherever. This is where geo-targeted trucking ads can help. By limiting your content to specific areas, you can be sure that you are only attracting those who are involved in the industry and within a vicinity suitable for your company.
Why Trucking Company Blogs are Great for SEO
When prospective drivers are on the job hunt, one of the first places they go to look are search engines. Here, they type in keywords that pertain to what they are looking for and the front page of the search engine provides users with the appropriate content. To recruit drivers, it’s important for your trucking company to show up high in results. But with SO many sites and companies out there, how do you organically rank on that first page so potential truck drivers see your website? You can do so through content marketing and blogging.
5 Ways to Grow Truck Driver Leads
Wouldn’t it be nice for potential drivers to express interest in your trucking company and happily and easily provide their contact information to you? Through inbound marketing and active lead generation efforts, this is absolutely possible.