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Using Search Engine Marketing to Recruit Truck Drivers

 

Search engine marketing (SEM) has become an important recruitment tool in the trucking industry. The use of SEM to recruit drivers is one of the more effective ways to find qualified drivers for your company in 2014.

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With GPS systems, computerized logging, social media apps, and other Internet-based tools becoming standard, the use of technology has increased tremendously over the past few years. Drivers have grown comfortable with emerging technology and mobile Internet-use because, well, who’s more mobile than truck drivers? They’re often accessing the Internet, particularly search engines, for new career opportunities. If you’re recruiting truck drivers, it’s crucial you have a strong search engine presence to reach qualified candidates. These tips can help guide you as you develop an SEM strategy.

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6 Winning Strategies to Content Creation

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Recruiting truck drivers? Then you probably have a recruitment advertising strategy in motion that includes all sorts of components. With growth of the Internet at our fingertips, emerging technology, and new ways to reach truck drivers online, your marketing plan can (and should) include a powerful content creation approach. For your trucking company to stand out above your competitors and capture the attention of potential drivers, your content must be compelling.

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How to Create Driver Personas For Your Trucking Company

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When it comes to truck driver recruitment, one aspect is easily forgotten: driver personas. If you’re wondering what driver personas are, and how to create and use them, you’ve come to the right place. We’ll give you all the good details so you can begin–or enhance–your driver personas within your recruiting advertising strategy.

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Quick Tips About Pay-Per-Click Campaigns to Recruit Drivers

When it comes to your company website showing up at the top of search engine results, the competition is tough. Not only are you competing with other trucking companies for attention, but also with entities that may not even relate to the industry. The Internet an enormous ocean full of information, and you must take action to get visitors to come across your site.

If you’re in the trucking industry, you understand that the pool of qualified truck drivers is not always easy to reach. To attract the best applicants within your target audience, your digital recruitment campaigns must be effective and leave a lasting impression. One particular area of digital media that’s often hard to understand if you’re not an Internet guru is pay-per-click (PPC). This recruitment mechanism is a fantastic option for finding qualified truck drivers.

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