How Google Algorithm Works

The World Wide Web is literally a large mass of water… it’s an ocean full of information. The amount of data that flows through the Internet is enormous yet fascinating. With an ever-rising number of content, blogs, web pages and information, sorting out data remains a big task. Internet users seldom try to understand how a search retrieval functions and how a person can get a drop to be seen or heard in this massive ocean of content.

Google Algorithm is a program that facilitates accesses of such information. This program filters all through the Internet to produce a list of affiliates to searched words.  The system produces page ranks through an evaluation of web page relevance.

How Google Algorithm Operates

Google Algorithm is a form-coded mechanism meant to sift through the Internet and provide relevant results. The codes are instructions that direct computers on what to perform and deliver. The Internet has numerous websites and blogs and many adopt the keywords system. Search engines look for these words and retrieves lists of pages that relate to them. The Google Algorithm program does this by sifting for keywords and ranks the results. Ranking depends on different criteria they appear on the SERP (search engine result page).

Google Ranks

Google Algorithm checks links to links while assigning indices on the links encountered. This means that high-ranking ones appear at the top on the results obtained. Contributing factors on the rank mainly depend on content within a site or blog. Quality of the site is also a contributing factor. Through this, the Google Algorithm writes codes that give the optimal results based on an individual search. Keywords have a relevance of presenting ideas to the Google Algorithm program on which documents are in question. Thereafter, they appear on the web page in ranks with the links to the actual sites and blogs. Google uses automated bots or web spiders to facilitate this through data collection and link count. Link quality and number of links determine how important the site is, hence a higher rank.

Links aid Google crawlers to find your site and good visibility on results. Google Algorithm interprets links by vote and evaluates their importance. Links could be natural in other sites that share your link (when they value your content.) It could be unnatural when links appear on the site to make it look valuable. Indexing and ranking focuses on the natural links only.


Bloggers and websites need to generate traffic and high views. This ensures that a site or a blog remains trendy. Seasonal blogging and social interaction will form a new driver to individual content. Many Internet users interact through social sites. Users provide the greatest web driver through sharing and comments; therefore, awareness of different sites come up. An example is Google+, a social media platform where the core set-up is content sharing. This enables content availability on web pages and the social platform. 

One development on the Google Algorithm program is that it uses speech patterns to give results. It involves a conversation style, where the results of the first search influence the results of the second search. The system provides great level of accuracy and a wider scope of the search. 

Another development was the introduction of the in depth feature in August 2013. The new feature focuses on education and learning on areas wide subject. Examples of this are public misconceptions and basic know how. 


Introduction to Google Algorithm creates a new dimension for content creators. The search engine now extends further than keywords to a collective viewpoint on the search. Integrations of blogs to actual sites would create more control through more platforms. Using social sites increase the scope of audience through share and link updates on these sites. More people are able to view the sites and blogs. However, site visits and web traffic to blogs and web pages depend on the content. The content provided ought to retain quality for good results and high audience.


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