In order to recruit truck drivers–and recruit them well–an integrated campaign that uses multiple channels is the best way to cast a wider net and generate more qualified apps. While you may have a target audience, each prospective driver has their own persona. Some may look for jobs on social media, while others read the newspaper.
Driver recruitment advertising comes in all shapes and sizes. Direct mail and email are both popular and successful today – and for good reason. PURL campaigns effectively blend these two areas, and today we’re going over this closely coordinated offline-online form of advertising.