It’s no secret our society is fascinated with mobile apps: these little guys can do everything. From social media sharing to getting a taxi to watching Netflix, it’s like having your own personal superhero in the palm of your hand. And while no one expected it, a new app has become a viral sensation: Pokémon Go.

For those unfamiliar with the newest gaming fad, the app allows people to search for and discover virtual Pokémon creatures throughout real-world locations. Essentially, players can use their camera phone to locate and catch hundreds of Pokémon species as they explore their surroundings.

Whether you think the game is super fun, nerdy, or just an excuse to procrasinate, I think we can all agree it’s a phenomenon gone wild. In fact, Pokémon Go is now the most popular mobile game in history and businesses are trying to cash in on the craze.

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It’s no secret the use of mobile devices is soaring. More and more people are using phones and tablets to accomplish a task, including searching for driver jobs. To keep up with this new trend, successful mobile marketing now means creating a seamless, optimized experience on mobile devices. It’s pretty imperative to your trucking company because think about it… who’s more mobile than drivers?

Mobile marketing is as simple as optimizing your mobile strategies. To do so successfully, you should be thinking about responsive design and lead generation. When you have a responsive design, your website will appear properly formatted and designed across any device. Then you can learn how to generate driver leads through various tactics that will be similar to what you have done in other areas of your recruitment advertising.

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If you’re like most companies, you have a website. That’s great – but what about a mobile site? While this may not have been a big concern the past few years, it’s quickly becoming extremely important to have a functional mobile version of your website ready for potential drivers. Here are a few reasons why it is crucial your trucking company has a mobile site:

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