Archive for the ‘Inbound Marketing’ Category

How to Recruit Drivers with Inbound Marketing


If you’re in driver recruiting business, your number one goal is simple – generate qualified apps in an effort to hire qualified truck drivers. The major picture is “simple” because it’s single-focused—recruit, hire, retain. Right? Well, the simplicity becomes a little muddled when you consider all of the different ways in which the goal can be accomplished. Some of the more popular methods include:

  • Internet job boards
  • Media placements
  • Pay-per-click & remarketing campaigns
  • Video campaigns
  • Social media advertising
  • Email campaigns
  • Press releases
  • Direct mail & PURL campaigns
  • Text blasts
  • TV & radio advertising
  • and… the list goes on.

Today we’re talking about another, newer technique to add to the mix… A technique that draws a driver audience to youinstead of the other way around.