Have you considered using pay-per-click in your driver recruitment efforts? If you want to get your website noticed on the web, pay-per-click is a great choice; it’s evolved into the premier way to advertise on the web. This directed advertising mechanism points to a specific target audience and is an excellent way to maximize your advertising dollar. Trucking companies can actively and effectively recruit drivers using pay-per-click, but you should be aware of some critical mistakes.