Archive for the ‘Driver Recruiting, Mobile Strategy, Content Marketing, Pay-Per-Click, Blogging, google adwords’ Category

How Digital Advertising Has Changed Driver Recruiting


Internet-1024x768Behind our everyday lives there is the ever-changing digital world. Digital media has affected nearly every business in the industry and particularly, trucking companies and their driver recruiting strategies. With Internet marketing and online advertising being in conjunction with traditional types of advertising such as radio, television, newspapers and magazines, trucking companies are able to reach their highest potentials and most qualified applicants through digital advertising more than ever.