Remarketing: what is it and how can it help recruit drivers for your trucking company?
Remarketing is the process of reinforcing marketing impressions on those who visit and leave your company’s website. It allows you to keep communicating with visitors — more specifically, potential drivers — who would have otherwise been lost to the endless depths of the Internet. It allows you to post targeted ads that remind users why they should return to your website after they’ve left. Intriguing, isn’t it?
Behind our everyday lives there is the ever-changing digital world. Digital media has affected nearly every business in the industry and particularly, trucking companies and their driver recruiting strategies. With Internet marketing and online advertising being in conjunction with traditional types of advertising such as radio, television, newspapers and magazines, trucking companies are able to reach their highest potentials and most qualified applicants through digital advertising more than ever.
