With an array of new marketing platforms and driver recruiting techniques arising, the competition is tougher than ever. If you're not up-to-date when it comes to the latest and greatest recruitment tools, your trucking company could be left behind.
Now, you realize you should be doing more so you take on more tasks; your job may now and then have a little of each: copywriter, designer, strategist, recruiter, sales lead, editor, SEO specialist ... the list could go on and on. But how can you keep up with your full-time position when you're tasked with so many other duties? It's nearly impossible (at least effectively.)
So if you find yourself in the middle of an identity crisis, read on for the signs that it might be time to call on the help of an advertising agency to make your driver recruiting more streamlined, and your business life more efficient.
Sign #1: You've realized you don't have the time and effort to pull together a full in-house creative team.
Researching, interviewing, hiring and managing the efforts of several creatives is no easy task. Not only is paying the overhead for an in-house creative team unwieldy for some, but once you have that team, you must orchestrate their efforts so they produce what you're looking for.
If you're at a point where your business needs more headcount around creative, ask yourself these questions to determine whether it might make sense to go with an agency:
1) Can I detect branding inconsistencies? This is more than making sure the logo is aligned properly on each piece of artwork. It's about image and cohesion. For instance, does a color palette blend with a font? How about photography, white space, and ad copy?
2) Do I speak designer-ese? The beauty and the challenge of working with professionals is that they are educated with this particular background and primed for amazing design products. When they deliver a piece of creative, do you know when and how to tell them what you want instead? Could you talk to them about HTML and CSS?
3) Do I have the equipment and programs necessary? You want the most current, efficient programs graphic designers and web developers need to get the job done beautifully. If you don't, you may be left with purchasing expensive programs for multiple computers. It seems it would be much easier to hire an agency with a creative team that have what they need and know how to navigate the programs.
If you've answered "no" to many of the above questions, it might be a good sign that outsourcing creative to an agency is a good next step. You have enough to worry about. Don't add more.
Sign #2: No Sleep, Plenty of Stress
When 12-hour days sound like an easy week, there’s something awry. You need your sleep and downtime to do your job well, whether you're recruiting drivers, you're the owner of a trucking company, or somewhere in between. It's unhealthy to drink coffee at all hours of the day and only get five hours of sleep at night. Not enough rest could be taking a toll on your recruitment efforts.
If you can raise your hand to more than three of these scenarios below, it’s likely time to call an agency for help:
- My recruitment Facebook page is lackluster, not active or does not provide fresh and engaging content.
- Business lunch? Who has time for lunches -- I’m still learning how to re-size photos.
- You’re idea of a blog is... wait, how do I blog and what would I blog about?
- Driver leads are given prime attention, between the hours of 11:30 p.m. and 1 a.m.
Do those sound too familiar? Let's take that last bullet -- driver leads should be given prime attention the second they're ready to be contacted by a recruiter. If you're getting distracted from closing other matters, it might be worth outsourcing an advertising agency that is watching your leads through social media, landing pages, website forms and other types of recruiting tools.
Sign #3: You Know You Could Be Doing More, But Not Exactly Sure What Or Where to Start
At the Hightower Agency, we offer the following services. Is your trucking company effectively utilizing these recruiting techniques?
- Mobile Sites
- Social Networking
- Web Banners
- Google Adwords
- Variable Data
- Ad Campaigns
- Newspaper Display AdsPublication Ads
- Newspaper Placement
- Publication Placement
- Internet Placement
- Text Messaging
- Brochure Copy
- Ad Copy
- Press Releases
- Web Page Copy
The problem is, the more of these tasks you take on, the more your time and talents get stretched thinner and thinner. Growth and driver numbers suffer when you’re doing too much, whether inside or outside your skill set. Driver leads are likely falling through the cracks and into your competitors’ arms.
You can prioritize what area you could use help in, and also what you’d gladly hand off to someone else. Hiring an agency such as the Hightower Agency will tremendously lighten your work, letting you spend time on the things you do best that help you grow your trucking company. The Hightower Agency has over 20 years of experience in the trucking industry, so you will be in good hands. :)
The Hightower Agency is one of the best driver recruitment agencies. As one of the top recruitment agencies in the trucking industry, we offer a wide variety of driver recruiting services. Our driver recruitment consultants can get your company where it needs to be.
Some of our truck driver recruitment services include: public relations for the trucking industry, radio advertising to recruit drivers, re-marketing to recruit drivers, social media to recruit truck drivers, blogs to generate more truck driver leads, email marketing to recruit drivers, Google AdWords to recruit drivers, mobile sites, ad campaigns, publication ads, brochures, Internet placement, newspaper placement, copyright services for trucking, ad copy, website redesign and more.