If you're in the field of driver recruiting, you may feel overwhelmed with choosing which platforms are best for targeting drivers. We have a few suggested approaches as to which channels are popular and growing among the trucking audience, particularly on the digital side.
No, print is not dead by any means--it's just a fact that the country has gone online for just about everything. This most definitely includes driver jobs. To get your message in front of your audience, consider these valuable ways to target truck drivers with digital recruitment campaigns.
Online banner ads are small advertisements that appear on all sorts of web pages. While they vary in appearance and subject matter, they all share a basic function: when a user clicks it, they’re taken to your landing page.
The big goal in hiring truck drivers is to first increase your number of qualified apps, right? With banner ads, you have the ability to target your audience online, and then send those users directly to your landing page (application form). This method provides a good opportunity to convert driver leads that probably wouldn’t have otherwise.
Oh, and we can’t forget to mention a similar form of display advertising: remarketing. Remarketing allows you to reinforce impressions on those who visited your website. For example, if a prospective driver comes to your site but doesn’t fill out an app, later on that targeted visitor surfing the Internet can see your brand again.
Whether your website visitors just needed more time or convincing, using remarketing to recruit drivers is an excellent way to bring them back to your site.
Comparable to online banner ads, pay-per-click (PPC) campaigns are targeted and direct traffic to your landing page. Typically, PPC advertisements appear at the top or right hand side of search engine results. There are a lot of advantages of pay-per-click to recruit drivers: you only pay for the clicks your ad receives, and you can target your campaigns to a specific market--in this case, prospective drivers.
Let's say you want to deliver your message to a distinct geographical location for users Googling "available truck driver jobs." You can structure these parameters to your PPC campaigns so you can feel good knowing you are reaching your audience.
Paid Social Media Campaigns
Believe it or not, using Facebook to recruit drivers is a great place to target prospects. There are multiple Facebook advertising tools that can help you meeting your recruiting goals. Two main objectives are:
- Sending traffic to your website or landing page
- Increasing conversions on your website
Again, you're trying to generate driver leads and increase your number of qualified apps, and Facebook ad campaigns allow you to effectively do that. Plus, you can set targeting parameters to reach your audience and even remarket to them. Set your own budget and run A/B tests to see what works best for you.
Twitter has advertising, too! See how to use Twitter to recruit truck drivers with promoted tweets.
We hope these tips to target truck drivers with digital recruitment campaigns have helped you out!
Questions or want to know more about driver recruitment advertising? Contact The Hightower Agency, the Leader in Recruitment Advertising!