Best Ways To Promote Your Brand at The Mid-America Trucking Show

Posted by Julieanne

Mar 13, 2017 10:00:00 AM

Who else is counting down the days to the annual Mid-America Trucking Show in Louisville, Kentucky? We know we are! The Mid-America Trucking Show (MATS) takes place every March, and is the largest heavy-duty trucking event in the world.

If you're planning to attend and looking for the best ways to promote your company presence at MATS, check out these tips.

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Topics: Driver Recruiting, Facebook, Email Marketing

How To Create Emails Your Driver Leads Will Actually Read

Posted by Julieanne

Mar 31, 2016 9:00:00 AM

So you open your email to see what's new in your world. You have at least a dozen emails. Well, it's time to separate the wheat from the chaff. You scroll through the email subject lines to determine if they are worth a read or not. The undesirable ones that aren't go straight to the trash. And it happens in a matter of seconds!

Unfortunately for trucking companies recruiting drivers all over, it can be difficult to get leads to open your emails. If you're using email to recruit drivers, how do you make sure that your email contacts will actually read your message? Take a look at these four tips:

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Topics: Email Marketing

5 Reasons Drivers Are Ignoring Your Email

Posted by Julieanne

Oct 8, 2015 3:31:09 PM

Are you using email to recruit truck drivers? How's it going? What's your open rate looking like? If you're all like, "Yeah, it's not very good" then you are not alone. For trucking companies using email campaigns in recruitment advertising, getting amazing open and click-through rates isn't the easiest thing in the world. But it's totally possible!

Let's evaluate some email no-no's that aren't doing anyone any favors (and how you can fix them so your contacts will look forward to reading your awesome content).

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Topics: Email Marketing

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