The digital era in which we live has changed the way that billions around the globe carry out their day-to-day business. Whether it’s managing their money, reading the morning news or shopping online, people’s everyday activities are now carried out by the touch of a button. With that being said, a significant proportion of new jobs are found in the online marketplace. The reach of potential truck drivers offered by the Internet is extraordinary, and, as a trucking company, you must stay up-to-date with recent trends and techniques.
If you’re looking for the best ways to recruit truck drivers, then you’ve come to the right place! With so many available tools, it can be hard to gauge the top platforms you should include in your driver recruitment strategy. In order to help, we’ve put together five tips to recruit drivers.
1) Social Media
Social media is the holy grail of the truck-recruiting world. Facebook, Twitter, Instagram, and other popular social media platforms get BILLIONS of visitors a month. When you add in the ability to “like,” “share,” “tag,” “retweet,” and “follow,” your potential driver base increases tenfold. Your official social media channels can offer insight into why drivers should choose your company, and you can start a direct dialogue with applicants to answer questions they have. In addition, a call-to-action button allows drivers to apply instantly. Another benefit of using social media is that drivers use their mobile device 79% of the time while doing a job search. Some of these platforms (like Instagram) are best used on a mobile device. The process of recruiting truck drivers on social media is a powerful way to generate positive conversation about your company, so don’t miss out on this platform!
So what’s the difference between a job board site and an aggregator site? Job board sites are webpages where employers directly post their jobs. Your company probably has one. Aggregator sites (such as Indeed, ZipRecruiter, and LinkedIn) are search engines that compile job postings from different sources, including job board sites. Aggregator sites organize and arrange jobs to make each driver’s search easier. What’s more, these aggregator sites update the job postings from their sources on a regular basis, sometimes as quickly as every 15 minutes. This means your ad goes live with the click of a button and a few ticks of the clock. The upshot is that you don’t have to wait days for your job to go live and start working for you to recruit truck drivers, 24/7. Aggregator sites and driver job board sites are an important tool in your recruiting toolbox. If you haven’t already, look into what these can do for you; you can bet your competition has!
Using SEO is a highly successful way to get traffic to your website. SEO allows job seekers to enter certain words into a search engine. An algorithm then shows a list of the most popular websites with those search words. A great way to improve your SEO results is by blogging. If you center each blog post around specific keywords, such as “truck driving jobs,” “CDL-A Drivers,” or “OTR Drivers,” users can easily find your website. This helps in the “attraction” phase of recruiting truck drivers, hopefully leaving your leads so impressed by your content that they have to find out more.
Pay-Per-Click campaigns vary slightly from content marketing as they require a monetary investment. The upside to this, however, is that a PPC campaign moves your recruiting site to the top of search engine results, producing more traffic from people seeking truck driving jobs. The most prominent benefit of PPC is that you only pay for your ad’s placement when the advertisement is clicked. Consequently, this means that it’s easy to monitor the success of your campaign and tweak the variables if required.
Having a driver recruitment landing page is one of the best forms of marketing available today. The landing page is the final selling point in getting a prospect to send in an application via a call-to-action button. Your landing page should provide specific details to your applicants: tell them about your pay scale and how often they will get home to see their family; brag about the great benefits you offer; let them know what type of truck(s) they’ll be driving down the highway!
Remember, this is where you want to “nurture” the drivers and sway them into sending an application, so be precise with your selling points.
If you’re looking for the best ways to recruit truck drivers, these five tips will put you on the right path. As Mark Twain once said, “Many a small thing has been made large by the right kind of advertising,” and there’s no doubt these forms of recruitment advertising will blow your prospects away!
Want to learn more? Contact The Hightower Agency here for more info on how we can help you find drivers.