The digital era in which we live has changed the way that millions around the globe carry out their day-to-day business. Whether it’s managing their money, shopping online or reading the morning news, people’s everyday activities are now carried out at the touch of a button. With that being said, a significant proportion of new jobs are found on the online marketplace. The reach of potential truck drivers offered by the Internet is extraordinary, and so as a trucking company you must stay up-to-date with recent trends and techniques.
If you’re looking for the best ways to recruit truck drivers, you’ve come to the right place. With so many available tools, it can be hard to gauge the top platforms you should include in your driver recruitment strategy. In order to help, we’ve put together five tips to recruit drivers.
1) Social Media
In today’s world, Facebook, Twitter, Google+ and other popular social networks are rapidly growing. Although it may seem unusual, this is one of the best methods to adopt when recruiting truck drivers. The connectivity offered by social media is comparable to none. The ability to “like,” “share,” “retweet” and “follow” opens up your potential driver base tenfold. You should measure the success of your social strategy through available analytic tools (example: Simply Measured). The process of recruiting truck drivers on social media is powerful and an excellent way to generate positive conversation about your company, so don’t miss out on this one!
Using SEO to recruit drivers is quickly becoming a highly successful way to send traffic to your website. A great way to organically improve your SEO performance is through continuous blogging. By centering your blog posts around specific keywords, users can organically find your web pages rather than endlessly hunting for them. Successful blogging and content marketing becomes the “attraction” phase of recruiting truck drivers, where your leads are so impressed by your content that they simply have to find out more. Utilize platforms that will measure your SEO efforts, such as Google Analytics.
Having a driver recruitment landing page is one of the best forms of inbound marketing available today. All of your inbound marketing activities should be designed with one goal in mind – to attract and convert qualified drivers. To do this, you must have a top-notch landing page. Once you attract drivers to your landing page, the “nurture” phase comes into play. This is where you where you completely sell the benefits of your company and provide a driver application or a CTA (call-to-action.) The key to transforming visitors to leads is through effective landing pages and CTAs. Whether it’s a mini app or free download, your landing page should move prospective drivers through the conversion process.
Pay-Per-Click campaigns vary slightly from content marketing as they do require more of a capital investment. However, when recruiting truck drivers the use of PPC campaigns can significantly help to leverage a successful SEO infrastructure. Incorporating PPC campaigns moves your recruiting site to the top of search engine results, producing more traffic from potential truck drivers.
The most prominent benefit of PPC is that you only pay for your ad’s placement when the advertisement is clicked. Consequently, this means that it is easy to monitor the success of your campaign and tweak the variables if required. For example, if you’ve set up targeting in Google AdWords and find that your landing page isn’t reaching a lot of traffic or sending the right message, then your CTR (Click Through Rate) will show this.
Gone are the days when recruiting truck drivers meant only posting a job notice in the local center and hoping for phone calls. The widespread use of the Internet when searching for positions means that using online job boards is far easier in order to attract potential drivers. The online marketplace will be the first port of call for many truck drivers seeking a trucking career, so make sure that your job posting is unique and sends a powerful message! Be certain to sell your company’s strong points, as the Internet has also opened up the avenue for stiff competition. Make best use of the technology at your disposal!
If you’re looking for the best ways to recruit truck drivers, these five tips will certainly put you on the right path. As Mark Twain once said, “Many a small thing has been made large by the right kind of advertising,” and there’s no doubt these forms of recruitment advertising will blow your prospects away!
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