The digital era in which we live has changed the way that millions around the globe carry out their day-to-day business. Whether it’s managing their money, shopping online or reading the morning news, people’s everyday activities are now carried out at the touch of a button. With that being said, a significant proportion of new jobs are found in the online marketplace. The reach of potential truck drivers offered by the Internet is extraordinary, and, as a trucking company, you must stay up-to-date with recent trends and techniques.
If you’re looking for the best ways to recruit truck drivers, you’ve come to the right place! With so many available tools, it can be hard to gauge the top platforms you should include in your driver recruitment strategy. In order to help, we’ve put together five tips to recruit drivers.
1) Social Media
Social media is the holy grail of the truck-recruiting world. Facebook, Twitter, Instagram, and other popular social media platforms get BILLIONS of visitors a month. When you add in the ability to “like,” “share,” “tag,” “retweet,” and “follow,” your potential driver base increases tenfold. Your official social media channels can offer insight into why drivers should choose your company, and you can start a direct dialogue with applicants to answer questions they have. In addition, a call-to-action button allows drivers to apply instantly. Another benefit of using social media is that drivers use their mobile device 79% of the time in doing a job search. Some of these platforms (like Instagram) are best used on a mobile device. The process of recruiting truck drivers on social media is a powerful way to generate positive conversation about your company, so don’t miss out on this platform!
Gone are the days when recruiting truck drivers meant posting a job notice in an industry-related magazine and hoping for phone calls. The widespread use of the Internet when searching for positions means that using online job boards is far easier in order to attract potential drivers. The online marketplace will be the first port of call for many truck drivers seeking a trucking career, so make sure that your job posting is unique and sends a powerful message. Be certain to sell your company’s strong points, as the Internet has also opened the avenue for stiff competition. Make best use of the technology at your disposal!
Using SEO to recruit drivers is a highly successful way to send traffic to your website. A great way to organically improve your SEO performance is through continuous blogging. By centering your blog posts around specific keywords, users can organically find your web pages rather than endlessly hunting for them. Successful blogging and content marketing becomes the “attraction” phase of recruiting truck drivers, where your leads are so impressed by your content that they simply have to find out more. Utilize platforms that will measure your SEO efforts, such as Google Analytics.
Pay-Per-Click campaigns vary slightly from content marketing as they require a capital investment. However, when recruiting truck drivers the use of PPC campaigns can significantly help to leverage a successful SEO infrastructure. Incorporating PPC campaigns moves your recruiting site to the top of search engine results, producing more traffic from potential truck drivers.
The most prominent benefit of PPC is that you only pay for your ad’s placement when the advertisement is clicked. Consequently, this means that it is easy to monitor the success of your campaign and tweak the variables if required. For example, if you’ve set up targeting in Google AdWords and find that your landing page isn’t reaching a lot of traffic or sending the right message, then your CTR (Click Through Rate) will show this.
Having a driver recruitment landing page is one of the best forms of inbound marketing available today. All of your inbound marketing activities should be designed with one goal in mind – to attract and convert qualified drivers. To do this, you must have a top-notch landing page. Once you attract drivers to your landing page, the “nurture” phase comes into play. This is where you completely sell the benefits of your company and provide a driver application or a CTA (call-to-action.) The key to transforming visitors to leads is through effective landing pages and CTAs. Whether it’s a mini app or a free download, your landing page should move prospective drivers through the conversion process.
If you’re looking for the best ways to recruit truck drivers, these five tips will put you on the right path. As Mark Twain once said, “Many a small thing has been made large by the right kind of advertising,” and there’s no doubt these forms of recruitment advertising will blow your prospects away!
Want to learn more? Contact The Hightower Agency here for more info on how we can help you find drivers.